Privacy Policy

Who we are

compareai.today is operated by Smart Numbers Ltd, a company registered in England and Wales (company number 05457989, VAT GB 887 3530 85), trading as Digital Five. Registered office: 4th Floor, Aquis House, Blagrave Street, Reading, United Kingdom, RG1 1PL. We are the data controller for personal data processed through this site.

Questions about this policy or your data: hello@digitalfive.com.

What we collect

compareai.today is a free, informational tool. We don't run user accounts, sign-up forms, payments, or contact forms. The personal data we process is limited to:

• Analytics data via Google Analytics 4 and Microsoft Clarity (both loaded through Google Tag Manager) — pseudonymous identifiers, page views, device and browser metadata, approximate location derived from IP. Clarity also captures session replays and heatmaps of how visitors interact with the site, with automatic masking applied to form fields and other potentially sensitive content. Only set when you accept analytics cookies.
• Cookie-free visit counts via Cloudflare Web Analytics — page views, referring page, browser and device type, country and page-load timings, recorded without cookies, local storage or any identifier that follows you between visits. Because it stores nothing on your device, it runs for every visitor.
• Server and security logs from Cloudflare, our hosting provider — IP address, request metadata, user agent. Used to operate and protect the site.
• Consent records from our consent management platform (d5cmp), recording your cookie choices and the date they were made.
• Local browser storage for your preferences (currency, theme). This stays on your device and is not sent to us.

Lawful basis

• Consent (UK GDPR Art. 6(1)(a) and PECR reg. 6) for analytics and any marketing cookies.
• Legitimate interests (Art. 6(1)(f)) for essential security logging and ensuring the site works.

Who we share with

We share data only with the third-party processors that operate this site:

• Google Ireland / LLC — analytics and tag management
• Microsoft Corporation — session replay and heatmaps (Clarity)
• Cloudflare, Inc. — hosting, CDN, security and cookie-free web analytics
• Smart Numbers Ltd (d5cmp infrastructure) — consent records

We don't sell personal data and we don't share it with advertisers for cross-site profiling.

International transfers

Some of our processors are based in or transfer data to the United States. These transfers rely on the EU–US Data Privacy Framework (DPF) and UK Extension where the recipient is certified, or on Standard Contractual Clauses with appropriate supplementary measures.

How long we keep it

• Google Analytics: up to 14 months
• Cloudflare logs: short-term operational retention
• Consent records: kept for as long as required to evidence consent, then deleted

Your rights

Under UK and EU GDPR you have the right to access your data, ask us to correct or delete it, restrict or object to processing, and data portability. You can withdraw consent for analytics at any time by re-opening the consent preferences (link in the footer).

California residents have rights under the CCPA/CPRA, including the right to know, delete, correct, and limit the use of personal information, and to opt out of any sharing for cross-context behavioural advertising. Use the "Your Privacy Choices" link in the footer to exercise these rights.

To exercise any right, email hello@digitalfive.com. If we don't resolve your concern, you can complain to the UK Information Commissioner's Office at ico.org.uk.

Changes

We may update this policy. Material changes will be reflected in the "Effective" date above.