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Cookie Policy

Effective 20 October 2026

What cookies are

Cookies and similar technologies (local storage, pixels) are small files that a website asks your browser to store. They let a site remember your choices and measure how it's being used.

What we use

Strictly necessary

Set by our consent management platform (d5cmp) to remember your cookie choices, and by Cloudflare to protect the site against abuse. These don't require consent and can't be disabled without breaking the site.

Analytics

We use two analytics tools, both loaded via Google Tag Manager and only after you accept analytics cookies:

  • Google Analytics 4 — aggregated, pseudonymous usage statistics. Cookies: _ga (13 months), _ga_* (13 months).
  • Microsoft Clarity — session replay and heatmaps that show us how visitors interact with the site (clicks, scrolls, mouse movement). Clarity automatically masks form fields and other potentially sensitive content. Cookies: _clck (1 year), _clsk (1 day), MUID (1 year, set on the Microsoft domain).

We also count visits with Cloudflare Web Analytics, which sets no cookies and stores nothing on your device.

Marketing

We may load Google advertising tags via Google Tag Manager for measurement of marketing campaigns (e.g. Google Ads conversions). Only set after you accept marketing cookies. We don't sell your data and we don't engage in cross-site behavioural profiling.

How to control cookies

When you first arrive on the site, our consent banner asks you to choose. You can change your choice at any time using the floating consent icon, or via the "Your Privacy Choices" link in the footer.

You can also block or delete cookies through your browser settings. Doing so won't break compareai.today, but it may reset any preferences you've saved.

Consent Mode

We use Google Consent Mode v2. Until you give consent, Google tags run in a restricted mode that doesn't read or write advertising or analytics cookies. Defaults are configured inside Google Tag Manager.

Changes

Cookie use changes when we change tools or tags. We'll update this page when it does.